Callaway Golf - Art Direction

Retro Football Golf Ball Campaign

I created a nostalgic product launch for Callaway that aimed to connect our golf audience to their childhood era. My goal was to deliver a full gaming-inspired experience, one that made players feel like they were part of the game, similar to today’s NFL video games but with a retro twist. The golf ball design was inspired by a classic 1980s football video game and the passionate fanbase surrounding the NFL, blending sport, play, and nostalgia into a unique launch.

Illustration | Art Direction | Generative AI

I brought nostalgia to this product launch by leveraging AI to create game-like scenes reminiscent of classic video games. To make the experience more interactive, I proposed recreating iconic 1980s NFL player trading cards and including them as a collectible gift inside the golf ball packaging. This added layer of storytelling connected the product to both gaming culture and sports fandom, deepening the overall impact of the launch.

Dia de Los Muertos Golf Ball

Dexcom – Peace of Mind, From Day One — Personal Project

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San Diego + San Francisco
lembrands@gmail.com
619-608-6698