I was tasked with rebranding and developing an identity for the newly merged company Topgolf Callaway Brands, which brought together iconic brands like Callaway, Topgolf, Odyssey, Ogio, and TravisMathew. The challenge was to create an identity system that reflected the parent company's core values while retaining the unique essence of each individual brand. The result was a comprehensive corporate identity system, which also included the creation of an internal asset management website. This platform allows employees to easily access and download essential brand assets for marketing and internal use.

Project is still in development and under an NDA.