Callaway Golf - Rebrand / Art Direction

The rebrand behind a rich legacy.

As golf grows in popularity among younger generations, Callaway recognized the need to evolve its identity. I was tasked with developing new brand elements that would make the brand more dynamic and flexible while seamlessly integrating into its existing framework. This evolution ensures Callaway remains relevant in a changing industry, connecting with both current and future audiences while honoring its rich legacy.

Callaway Golf, founded in 1982 by Ely Callaway, has established itself as a global leader in the golf industry, renowned for its innovative equipment and dedication to improving every golfer’s game. By combining cutting-edge technology with a customer-focused approach, Callaway appeals to players of all skill levels while expanding into lifestyle markets, solidifying its position as a cornerstone of the modern golf experience.

Callaway Golf – Ecommerce Experience Design

Dia de Los Muertos Golf Ball

Get in Touch.

San Diego + San Francisco
lembrands@gmail.com
619-608-6698