Callaway Golf

Rebrand
Identity Design
Corporate  System
Motion Design
As golf grows in popularity among younger generations, Callaway recognized the need to evolve its identity. I was tasked with developing new brand elements that would make the brand more dynamic and flexible while seamlessly integrating into its existing framework. This evolution ensures Callaway remains relevant in a changing industry, connecting with both current and future audiences while honoring its rich legacy. 

Callaway Golf, founded in 1982 by Ely Callaway, has established itself as a global leader in the golf industry, renowned for its innovative equipment and dedication to improving every golfer’s game. By combining cutting-edge technology with a customer-focused approach, Callaway appeals to players of all skill levels while expanding into lifestyle markets, solidifying its position as a cornerstone of the modern golf experience.

Work

Luis Martinez

Visual Brand Designer

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